Bisnode is on a profound transformational journey as a company, aligning more than 70 acquired companies in 18 markets in Europe in becoming One Bisnode. The company is on a cultural journey where the vision, mission and values have been revised and anchored both internally and externally.
It was key for Bisnode to include all employees of the cultural transformation. Bisnode partnered with Britny on the value journey. The process was inclusive and bottom up where all Bisnode employees were asked to provide feedback on the current values. Through 50 assigned culture ambassadors from all 18 markets, the four new core values of Bisnode was outlined. Britny facilitated a set of workshops that supported the design of Bisnode’s new core values. Britny also produced films and scripts that was illustrating the new values and that were used during the anchoring and roll out of the new core values.