Case

How to become a real Swede

  • How to become a real Swede
  • Client Swedish Institute
  • What

    Film

  • When

    2016

  • Where

    Stockholm, Sweden

Background

The Swedish Institute wanted to promote a typically Swedish event with the aim of highlighting a country with an open mindset and a tolerant society.

Our take – How to become a real Swede

How do you become a real Swede? Every year on National Day, new Swedes are invited to a ”fika ceremony” in the Stockholm City Hall. It’s a formal ceremony for receiving a Swedish citizenship. Britny followed Mexican expat Diego as he became “a real Swede”.