Kinnarp is on a brand journey to meet the demands and standards of a new target group: architects and designers. As a part of that, they needed a new global website.
The Design Concept
The design concept was the beacon for this site development. In the end, Britny created the whole site, with great care for the tiniest detail. Our work included design, content strategy, tonality and copy. Through the project, we worked in close collaboration with Kinnarps’ CD, Johan Ronnestam.
In parallel with the conceptual phase of the new site, we developed a design concept for an online store prototype. After the launch, we support Kinnarps on a monthly basis with SEO-analysis to iterate and develop together with an extensive Social Media strategy.