We supported Kinnarps on their journey towards a new branding platform, and on the subsequent steps of realizing the new brand platform online. The largest of these projects was developing strategy & concept and designing the new global Kinnarps site. The design concept was the beacon for the site development. Great care was taken to the tiniest detail, to ensure a result that would appeal to the prime target group of architects and designers. Content strategy, tonality and copy writing were important other parts of our delivery. Through the project, we worked in close collaboration with Kinnarps’ CD, Johan Ronnestam.
In parallel with the conceptual phase of the new site, we developed a design concept for an online store prototype. After the launch, we support Kinnarps on a monthly basis with SEO-analysis to iterate and develop.
During Stockholm Furniture & Light fair, the largest venue for Scandinavian design, the Britny film team conceptualised and produced two films, lifting Kinnarps brand promise in a designed and attractive manner.
To leverage on all efforts, we’ve helped out with a social media strategy.