Case

Engaging professionals working with children

Mellan Stolarna, a podcast project for Rädda Barnen

  • Mellan stolarna, a podcast for Rädda Barnen
  • Client Rädda Barnen
  • What

    Podcast

  • When

    2015

  • Where

    Focus on Sweden

  • We did

    Strategy, Concept, Format/structure, sound identity/music identity, post production

  • Results

    7,500 listeners and counting after six aired episodes.
    Well-received by the audience resulting in xxx no. of shares on social media.

Reach and engage the key stakeholders

In 2014 Rädda barnen (Non Government Organization (NGO) “Save the Children” focused on childrens’ rights) contacted Britny to investigate if podcasts would be the solution to reach and engage their key stakeholders even better. In this case, they are professionals working with children throughout Sweden, such as teachers and social workers. Being an NGO, save the Children constantly battles with resource scarcity.

“The most important podcast this summer! Rädda Barnen has aired a podcast series on how we best can help children in tough situations. Human and easy on the ears. Wise and simple. Hooray for ‘Mellan stolarna’.”

/ Hillevi Wahl, Columnist Metro

From workshops to full-sized podcast production

Together, Save the Children and Britny converted face to face workshops to the podcast series Mellan Stolarna*. Their format optimizes efficiency with the use of in-house competence, both moderator and psychologists, and onsite recording which enables two full productions per day. The tone of voice was designed to match the gravity of the topics and the professional conversations. Thus, the podcasts gives the audicence a deep-dive into selected topics. Whereas before the Save the Children workshops reached 4,000 people annually, six episodes have currently reached 7,500 unique listeners. And counting.

*Mellan stolarna is a Swedish idiom equivalent to “to be outside of everyone’s responsibility” and “between two chairs” – a situation that children in need often risk being stuck in.

 

Click here to listen to the podcast