Case

A Future Vision for Svenska Spel

Background

Svenska Spel is the stately run gaming company that makes gambling social and friendly. In this digitized day and age and with increased competition from international companies, combined with changes in legislation, Svenska Spel faces big challenges. How will they appeal to the new generations of gamblers yet hold on to their core?

Facilitation for Change

Britny facilitated a series of sessions to first inspire and reflect about today’s behaviours and, second, to create a powerful and appealing vision for the company to steer towards. The vision, a target image for 2020, needed to involve a strong innovative culture and, still, a unique offering for tomorrow’s gamblers.