The Swedish Ceremony

“Fika is the portal to Sweden”

  • The Swedish Ceremony
  • Client Swedish Institute
  • What


  • When


  • Where

    Stockholm, Sweden


The Swedish Institute wanted to promote a typically Swedish event to show a society with an open mindset and high tolerance.



What is more Swedish than having a fika on the official fika ceremony in the Stockholm City Hall? Every year on the National Day, new Swedes are invited to a ceremony to celebrate the receiving of a Swedish citizenship. Fika is both exotic and fun.

Creative Solution

We created a mini documentary that follows the Mexican expat Diego as he guides us through the fika event and his new life as a Swedish citizen.

The Result

The video was a major hit and got a quarter of a million views and thousands of interactions on Facebook and Youtube in just three days.