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Follow Britny at the Awwwards Conference 2015

Our Design Team went down to Barcelona to attend the highly anticipated Awwwards Conference 2015. Catch up on their observations/insights/highlights here.

Day 1

Day 1 of the Awwwards Conference is over and it was quite a packed schedule: 9 speakers from companies such as Spotify and Google, among others, shared their insights and advice on the current status and future of web design. Some of the main topics throughout the day:

  • Making complete designs for entire pages in Photoshop, is obsolete in a responsive world.
  • Instead put efforts into reaching actual hi-fi prototypes as soon as possible.
  • “Progressive enhancement” is a very reoccuring term. For a reason :)
  • Specialists are great, but being more of a generalist and engaging yourself more in all parts of a project is beneficial, as the complexity of modern projects has increased.
  • The linear workflow is having a really hard time staying relevant for the new, more complex projects.
  • The responsive workflow demands new types of sign offs from the stakeholders.
  • New better displays demand better hi-res images. But it affects performance in a very negative way, causing bad loading times which directly affects conversion. Companies need to start thinking of strategies on Responsive Images, to support actual business.

Day 2

So that’s it, Day 2 is over and with that we leave the Awwwards Conference for this time. Today offered a variety of speakers, ranging from nitty gritty javascript issues, all the way to big picture visions of the future. A few of the main topics:

  • As of Responsive Design: It’s becoming more obvious by the day that it surpasses Adaptive Design. We all need to accept that we don’t know anything about which possible screens and/or devices users browse through (and even less about future surfaces), and so adapting solutions for particular units is a hopeless way to go.
  • Adobe has realized this and is therefor working on adapting their tools for a more responsive mindset. TBA.
  • Once again: Prototyping is key. Designers need to try out their contemplated design in code before initiating any more comprehensive work.
  • Expect to see more interactive 3D within your browser! Techniques such as WebGL/WebVR creates better possibilities than ever to start exploring that potential for real.
  • “The internet of things” is easily belittled as a buzz word nowadays, but the stats and numbers of it’s impact can’t be denied.
  • ..and are You prepared to become the next “internet-thing”? Innovation labs all over the world are already working on prototypes that makes the human body the next computer interface. Cool or scary? You decide. We head back to Stockholm with some really interesting stuff to process and we’ll be happy to share with you.