The challenge was to produce a streaming service with an innovative design and exceptional user experience. The idea was to create Swedens first streaming service – with a HBTQ focus.
Together, Save the Children and Britny converted face to face workshops to the podcast series Mellan Stolarna*. Their format optimizes efficiency with the use of in-house competence, both moderator and psychologists, and onsite recording which enables two full productions per day. The tone of voice was designed to match the gravity of the topics and the professional conversations. Thus, the podcasts gives the audicence a deep-dive into selected topics.
“Mellan stolarna” is a Swedish idiom equivalent to “to be outside of everyone’s responsibility” and “between two chairs” – a situation that children in need often risk being stuck in.