From traditional financial report to digital product | Plan International Sweden
Modernize and fulfil the needs of several different users
Plan International Sverige wanted to create a digital version of its traditional financial report, the Yearbook. It contains both the financial report with statistics and numbers and chosen stories to highlight important issues and Plans activities related to them. The target group for the Yearbook is scattered, lawyers, journalists, volunteers and various interest groups.
The challenge was to create a product that fulfilled all of their needs and made it easy to find the specific information a visitor was looking for. The solution had to work on all possible devices and should not be confused with the rest of the content on the site.