Digital Transformation - Disrupt och be disrupted
An inspirational lecture about world progress in relation to communication, organizational structures and potentiation in a shifting and digitalized world. The underlying focus treats the aim to become a learning organization with constant innovation at its core. The lecture contains interactive group discussions and micro workshops.
Together with the client we co-create a business intelligence analysis, look closer at the current trends and set out the course for the future journey. Together we also partake in an exercise where we ponder at the future in order to identify trends and phenomena that might have a pivotal role for the business development. We reflect upon the co-created future and what challenges and possibilities it might have over people and companies.
We create common grounds over current and future industry trends and map out their development before we move on to discussing patterns and their relevance. What trends ought we focus on? After obtaining a comprehensive picture on the world, we evaluate respective trends in relation to our businesses.
Future Position - Vision 2025
Disruption can come from different technologies or trends and hit differently in different parts of an industry providing a range of potential new positions. We dive into a few of the most relevant trends earlier defined and take the positions to the extreme. Resulting in a cluster of potential positions to discuss, debate, reflect, prioritize and decide.
By positioning yourself on key issues some space opens for reflection and debate. It also provides a chance to compare positions on the same issues. Where will you find consensus, and to what degree?
The participants are invited on a journey to the future – to 2025 where every wish, goal and strategy has been fulfilled. You will describe your business operations and what decisions that has been made.
Ideation and Innovation
The tempo is accelerated into a dynamic idea process where we from the stage introduce different subjects and techniques to fuel the innovation processes. The first part focuses on quantity and opens up for more ideas that we later cluster and prioritize.
Digital Road Map
A digital transformation will not happen by itself. It’s a well designed process with clear goals and integrated in the existing business plan. We define the core activities during the years in organization, product development and communication and add layers of innovation and learning that leads to a transformed organisation and new position.
We’re scanning different channel choices for social media. Every channel has a unique set of features, users and business potential. Some channels are better at creating dialogue and understanding.
As part of the module, we’re engaging in a exercise where we lock down on the appropriate channels for respective company.
Concept and Prototyping
From the prioritized ideas we choose the paramount one to conceptualize and hone it down.
Explanatory texts, illustrations, complementing revenue models etc. A catchy name is picked for the concept that is put together to be presented together with the other ideas around the table.
Identifying the digital opportunities
Where are your organisation today and where do we have the greatest potential tomorrow? This exercise provides a quick overview and also acts as a parameter to see to what extent the organisation has the same view of current situation and potential development opportunities.
Big Data and Visualizations
Data is the new building blocks of our creative solutions with the power to make sense of complex information or even change or create behaviour. We go through tools like infographics, story building, gamification, feedback and in a creative way start to tie them to the organisations own datapoints, APIs in combination with business and user needs. An innovative and inspiring concept development session resulting in new ideas and prototypes of relevant new functionalities.
The persona exercise demands that we think outside the classical target groups and look from our visitors perspective. We should not just focus on the result but also what helps us to get there. What do we expect from the persona and what do we desire from them?
Internet of things (IoT)
More and more different devices are being connected to each other to increase relevance in products, streamline organisations and contribute to a more “simple” society for all citizens. Physical products will be complemented with different forms of sensors that will measure and communicate with other devices or an overall connection device. A whole new eco-system that creates an infrastructure for new business models.
AI is predicted to be as important to humans as fire and electricity. But what does AI means for everyday purposes? Is AI that intelligent as many people are picturing it to be? How is it used today and what can we expect us from the future super intelligence? What ethical and moral dilemmas are there? All businesses need to include AI to be relevant and prepared for the future.