Workshops & Lectures
Mikael is a Swedish entrepreneur running a group of companies within the digital media industry including the web agency Britny and Hyper Island School of Digital Media. Mikael is also running the co-working space The Park and is a partner in the start-up hub SUP46. He has more than 20 years of experience from working with digital projects and digital innovation.
Mikael frequently travels the world giving speeches and running Master Classes in digital transformation for big brands as well as the advertising industry. Some of the topics include, among others, creativity and communication in a networked world and innovation in digital infrastructures. Mikael has extensive experience from several industries such as travel and tourism, real estate, manufacturing, and education in the public sector.
With an interest in technologies’ impact on businesses and a passion for problem-solving within the context of human interaction, Erik facilitates digital transformation at Britny. He helps teams, leaders, and organizations modernize and navigate in our ever-changing world by enabling innovation through co-creation. Erik’s knowledge is based on system thinking and focuses on making organizations more efficient, harmonious and competitive in a digital landscape.
Prior to joining Britny, Erik has been working together with organizations like Danske Bank, IKEA, Volvo, ICA and Proctor & Gamble helping them develop their business and innovation strategies.
Besides facilitating different processes, Erik also lectures on the digital evolution, defining the shift from the industrial era to the digital combining insights from how historical technologies impacted their society and what we can learn from it today.
Petter is an experienced leader in marketing, e-commerce, web services, and CRM. As marketing and sales director, he has led and developed organizations, introduced new and disruptive technologies in new markets and advised leading Nordic companies in sales and marketing. Prior to joining Britny, Petter held the role of Sales Director at Intermail, a leading provider of Loyalty platforms with clients such as Nordic Choice Hotels, Santander Consumer Bank, SAS, and Kappahl.
In addition to the role of Agency Director, Petter is the COO of Britny’s owner, Sprout Park.
Petter’s specialty is growth by embracing new technologies and getting people and technology to work smarter together.
Digital Transformation - Disrupt and be disrupted
Future Position - Vision 2025
Ideation and Innovation
Digital Road Map
Concept and Prototyping
Identifying the digital opportunities
Big Data and Visualizations
Internet of things (IoT)
Artificial Intelligence (AI)
New revenue models
The working place of the future
Britny Tech Lab