Workshops & Lectures
Mikael is a Swedish entrepreneur running a group of companies within the digital media industry including the web agency Britny and Hyper Island School of Digital Media. Mikael is also running the co-working space The Park and is partner in the start-up hub SUP46. He has 20 years of experience from working with digital projects and digital innovation.
Mikael frequently travels the world giving speeches and running Master Classes in digital transformation for big brands and the advertising industry. Some of the topics include digital transformation, creativity and communication in a networked world and innovation in digital infrastructures among others. Mikael has long experience from several industries like travel and tourism, real estate, manufacturing and education as well as the public sector.
Petter is an experienced leader in marketing, e-commerce, web services and CRM. As marketing and sales director, he has led and developed organisations, introduced new and disruptive technologies in new markets and advised leading Nordic companies in sales and marketing. Prior to joining Britny, Petter held the role as Sales Director at Intermail, a leading provider of Loyalty platforms, with Nordic Choice Hotels, Santander Consumer Bank, SAS and Kappahl on the client list.
In addition to the role as Agency Director, Petter is the COO of Britny’s owner, Sprout Park.
Petter’s specialty is growth through embracing new technologies and getting people and technology to work smarter together.
Digital Transformation - Disrupt and be disrupted
Future Position - Vision 2025
Ideation and Innovation
Digital Road Map
Concept and Prototyping
Identifying the digital opportunities
Big Data and Visualizations
Internet of things (IoT)
Artificial Intelligence (AI)
New revenue models
The working place of the future
Britny Tech Lab